objectives
- structure an action plan
- develop an internal rally cry
- project company’s vision, mission and strengths
- secure funds and/or investments
- sell the company
content
- thoroughly documented
- structured
- comprehensive
- to the point
text
- carefully crafted
- straightforward
- succinct
- mindful of the targeted reader
presentation
- designed
- tailored to objective
- compelling
- attention-getting
result
- tangible
- documented